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Why Single's Day Became Global Shopping Festival?

Originated from Nanjing University in 1993, 11th, November is known as the Single's Day in China as there are lots of ones in this day.  As an unoffical holiday but a modern phenomenon in China, 11th,November has become a day to celebrate singledom by paticipating parties with single friends or organising blind-date parties. 

But what turns the Single's Day into a major shopping festival? From 2009, online shopping operators focusing on offering discounts and savings to young customers who are celebrating Single's Day. Though the festival only celebrated in China currently, it has become the largest online shopping day in the world. In 2017, there were more than 140,000 brands participated in offering promotions for over 15 million products. One of the largest online shopping operator,Alibaba Group has generated US$25.3 Billion (RMB168.2 billion) of gross merchandise volume (GMV) in 24 hours during the 2017 11.11 Global Shopping Festival. 


In addition to the festival itself, the Countdown Gala has become a tradition in its own right. The star-studded event is designed to turn shopping into an entertainment event in and of itself. Most of the online shopping companies gearing up for the festival in order to promote their sales. If you want to join us for celebrating the festival,come to visit our shops.You can enjoy more discounts than usual.